![]() Both reinforcement and punishment are the fundamental concepts of behaviourism, whose aim is to alter and regulate the behaviour of the organisation and occurs positively or negatively.Funding source: Brazilian Federal Agency for the Support and Evaluation of Graduate Education (CAPES)Īward recipient: Bruna Colombo dos Santos On the contrary, punishment tends to decrease the chances of recurrence of the targeted behaviour. To sum up, reinforcement will increase the tendency that the targeted behaviour will occur again. As against this, punishment entails the imposition of unpleasant stimulus or withdrawal of a pleasant one.
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